What questions would you ask the COO/VP of Prof. Services to understand their issues?

[steviep9]

I'm interviewing the COO, VP of Sales and VP of Service Delivery to sell them some services, potentially software. I want to be as prepared as possible and I'm curious what questions folks would ask each of these roles?

I added an example of each, but I'd like to hear what the group suggests?

Eg.
For COO
a. Do you have difficulty generating invoices – collections?

For CFO
a. Are you satisfied with your billable utilization and revenue per person?
b. Are you having difficulty accurately forecasting?

For VP of Professional Services:
a. How do you translate the sales pipeline into your resource plan?

Any comments or replies

[michaelmz]

I think thats a really good start. Just stay on your toes and be prepared for any possible situation.